Revealed on Sunday, July 26, 2020
Thailand has tapped the Foxes to assist restore the nation’s tourism fortunes.
Thai owned English Premier League workforce Leicester Metropolis introduced a season-long shirt sponsorship take care of the Tourism Authority of Thailand.
The shirt emblazoned with ‘Thailand Smiles With You’ formally launches on Monday 27 July.
The membership is owned by Bangkok-based King Energy.
“The influence of Covid-19 is being felt everywhere in the world and the connection between Leicester Metropolis and King Energy offers us the chance to help the shared communities which can be closest to us,” mentioned Aiyawatt Srivaddhanaprabha, Leicester Metropolis Chairman and CEO of King Energy Worldwide.
“This marketing campaign is our alternative to make a distinction in Thailand, the place tourism contributes considerably to the nation’s financial system and, because of this, the livelihoods of hundreds of thousands of Thai folks.”
The UK is a giant marketplace for Thailand however the international attain of the English Premier League is way higher, reaching billions of viewers in additional than 200 nations.
by Ray Montgomery, Asia Pacific editor