L’Oreal to drop phrases resembling ‘whitening’ from pores and skin merchandise

L’Oreal to drop words such as ‘whitening’ from skin products

L’Oreal, the world’s largest cosmetics firm, will take away phrases referencing “white”, “honest” and “mild” from its skin-evening merchandise, a spokeswoman mentioned on Friday, a day after Unilever made an identical announcement within the face of rising social media criticism.

Unilever and L’Oreal are two massive gamers within the international marketplace for pores and skin whitening lotions utilized in many Asian, African and Caribbean international locations the place honest pores and skin is commonly thought-about fascinating.

Unilever, specifically, got here below fireplace for its “Honest & Beautiful” model at a time of worldwide concentrate on racial injustice following weeks of protests sparked by the Could dying of George Floyd, a black man, in police custody in america.

L’Oreal’s merchandise embody Garnier Pores and skin Naturals White Full Multi Motion Equity Cream.

Johnson & Johnson went a step additional, saying it will cease promoting pores and skin whitening lotions offered in Asia and the Center East below its Neutrogena and Clear & Clear model.

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